https://www.aarhusmedical.com/marketpains daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/5f478323c19bb93fa303c80c/1598534345782-6113BF66LDJYIQ112XOL/gl+dame.jpg Todays challenges - challenging patient groups The collection of uncontaminated urine from adults using incontinence pants or children using diapers are very challenging, time consuming, cost intensive and often wasted on false outcome. When urinary tract infection is suspected, health care professionals, parents, and spouses often spend lots of time and a range of methods to attempt to collect urine e.g. using a cup, collecting urine from a plastic bag, or wringing out a diaper or by catheterization https://images.squarespace-cdn.com/content/v1/5f478323c19bb93fa303c80c/1598534019334-9T6PJW9AQNO42U6IWZ3L/urinpr%C3%B8veglas+2.jpg Todays challenges - DOCTORS FIRST LINE OF DEFENCE Collecting urine from a plastic bag, or wringing out a diaper or by catheterization from adults using incontinence pants using diapers is very challenging, time consuming, cost intensive and often wasted on false outcome. Annual urine tests in EU and USA in primary and secondary sectors are above 100.000.000 tests/year. A severe market pain, and a huge growing international market. https://images.squarespace-cdn.com/content/v1/5f478323c19bb93fa303c80c/0951ef30-071e-4ae0-b2d6-c686755ac7a1/Gl+dame+fritskrabt+skr%C3%A5t+forfra.jpg Todays challenges - GROWING ELDERLY POPULATION Annual urine tests in EU and USA in primary and secondary sectors are above 100.000.000 tests/year. A severe market pain, and a huge growing international market. Worldwide, more than 150 million people each year experience urinary tract infection. The global urinalysis market is projected to reach USD 4.6 billion by 2024 Every country worldwide is experiencing growth in the number and proportion of older adults not able to conduct their own correct urine sample It is estimated that by 2050 there will be 434 million people aged 80+ years, more than triple today’s 125 million. Alongside increasing age, several factors contribute to reduced mobility and the need for automated tools to collect urine in the elderly using incontinence pants Adult incontinence pants market value worldwide is projected to reach 14 billion U.S. dollars by 2021 https://www.aarhusmedical.com/contact daily 0.75 2025-08-04 https://www.aarhusmedical.com/general-2 daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/5f478323c19bb93fa303c80c/e9590f19-7857-4920-adf7-71a94edf1406/AM+Midurine+-+a+game+changer.png MIDURINE https://www.aarhusmedical.com/home daily 1.0 2025-11-18 https://www.aarhusmedical.com/about-1 daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/5f478323c19bb93fa303c80c/a7c71dc8-b5e5-41ce-9298-7a822118e175/MHC+sh+portr%C3%A6t.jpg About AARHUS MEDICAL is run by a dedicated and boot-strapping team of successful serial entrepreneurs with broad medical device experience who have led several products from idea to market. Everyone has been involved from the start through needs specification, idea generation, concept development, stakeholder involvement and laboratory tests. Morten Haaning Charles, Professor, PhD, General Practitioner and co-owner of Trøjborg Lægehus. Researcher and lecturer at Aarhus University and University of Cambridge. Practice consultant for a number of departments at Aarhus University Hospital. https://images.squarespace-cdn.com/content/v1/5f478323c19bb93fa303c80c/5ab2529d-3db0-4461-ba52-e4aa5f329386/Sk%C3%A6rmbillede+2025-11-18+kl.+13.53.47.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aarhusmedical.com/imagine daily 0.75 2025-11-18